Come live in Florida’s Last Paradise, home to extreme varieties of awesome beauty. From world-class beaches, resorts, shopping and recreation to sweeping saw grass prairies and wetlands with flourishing wildlife, this is truly Florida’s Last Paradise.

Here you will find the quaint and historic, as well as the elegant and modern. Come explore Collier County and the many diverse attractions they have to offer.

Tourism is an important business for Naples, Marco Island, and the Everglades. As the leading employer and the primary economic engine for the region, the tourism industry is responsible for over 25,000 jobs in Collier County. Over 1.3 million visitors in 2004 spent over $681 million, resulting in a total economic impact of over $1 billion.

Residents benefit from the tourism industry through tax savings that endow Collier County with enhanced amenities in the community. A tax savings of $518 per resident is estimated thanks to the expenditures of visitors. Visitors leave over $8.6 million in tourist development taxes in our region and they provide $60 million in sales tax revenues.

Tourist development taxes pay for extensive beach re-nourishment programs in Collier County. These taxes also help pay for museums, special programs and events, the Convention and Visitors Bureau, and support for the tourism industry through advertising and promotion.

Tourists who visit Collier County leave with such treasured memories that they keep coming back year after year. Often the desire to return becomes a longing to call Collier County home.  Who can resist the natural beauty, beaches, shopping and relaxation?

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